About Us

Our Story

Balcony & Small Outdoor Care started from a simple observation: most gardening and outdoor living advice assumes you have a yard. But millions of people live with balconies, patios, and other small outdoor spaces that need different approaches.

We're a team of lifestyle editors who've spent years figuring out what actually works in small outdoor spaces. Through trial, error, and lots of conversations with urban dwellers, we've developed practical guidance that helps people create outdoor areas they genuinely use and enjoy.

Our approach is straightforward: no complicated techniques, no expensive equipment requirements, no unrealistic time commitments. Just simple, practical advice that makes small outdoor spaces more comfortable and usable.

Since launching in 2021, we've helped thousands of people transform neglected balconies and patios into favorite parts of their homes. Our community continues to grow as more people discover that small outdoor spaces can be just as rewarding as large gardens—they just need the right approach.

What We Believe

The principles that guide everything we create

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Practical Over Perfect

We focus on what actually works in real life, not what looks good in magazines. Your outdoor space should be usable, not just photogenic.

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Time-Conscious

Everyone's busy. Our guidance respects your time with efficient routines that deliver results without taking over your schedule.

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Simple Solutions

Complicated approaches fail. We break everything down into clear, manageable steps anyone can follow successfully.

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Sustainable Choices

We promote practices that work with nature, use resources wisely, and create lasting results rather than quick fixes.

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Honest Advice

We tell you what works and what doesn't, based on real experience. No hype, no unnecessary products, just genuine guidance.

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Accessible for All

Creating a comfortable outdoor space shouldn't require a big budget or special expertise. Our methods work for everyone.

Meet Our Team

The lifestyle editors behind your outdoor transformation

Jennifer Matthews

Founder & Lead Editor

Former apartment dweller who transformed her 30 sq ft balcony into a lush retreat. Specializes in maximizing tiny spaces and beginner-friendly plant care.

Marcus Chen

Plant Care Specialist

Horticulture background with a focus on container gardening. Creates simple care routines that actually work for busy lifestyles.

Sarah Williams

Seasonal Planning Editor

Expert in adapting outdoor spaces through different seasons. Develops practical preparation guides for year-round enjoyment.

David Rodriguez

Design & Layout Specialist

Background in small-space design. Focuses on functional layouts that maximize comfort and usability.

Our Approach

We believe small outdoor spaces have unique advantages: they're manageable, affordable to improve, and can provide daily enjoyment without overwhelming maintenance requirements.

Our programs focus on building practical skills and sustainable routines rather than one-time makeovers. We want you to understand why things work, so you can adapt our guidance to your specific situation.

Start with basics and build confidence gradually
Focus on plants and methods proven for small spaces
Develop simple routines that fit your lifestyle
Adapt to your climate and conditions
Prioritize enjoyment over perfection